Watch this space
Engligh Premier League club West Ham United has placed a white patch with the player’s number on the front of jerseys ever since its sponsor XL collapsed due to the economic meltdown.
The club has chosen this course of action to replace its sponsor’s exit. This is a precious space and company’s pay top dollars in order to get their brand name recognised.
While West Ham searches for another sponsor, one can help but wonder if replacing that logo with a patched up number is the best alternative. The club could have turned this situation into something positive by letting a non-profit organisation, say SPCA or UNICEF, place their logos on the front of the jerseys. This would not only position West Ham as a socially responsible club but also create lots of positive vibs in the process.
English soccer matches are watched the world over and such a move would score more points with football fans than the club is accruing on the field.
How about it, West Ham? Go for it!