Information dilemna
Practically everybody can be a journalist today. With blogging, anybody with an Internet access can give their two cents’ worth online.
This trend has made it even more challenging for corporations — in particular their public relations folks — to manage information flow. While previously, they had to manage a select group of media that covered their beat, now they have to be even concerned about what a hobbyist is saying on his blog — even if the person happens to be a student — because of the speed and reach of the web. Even the slightest information leak on an upcoming product would be greatly lapped up by other sites and spread like wildfire in minutes.
My hats off to today’s PR folks because blogging has just made their jobs more exciting.